The world is changing fast, very fast. For example, did you know that half of the data that has ever been recorded, was generated in the last two years. And we're creating that data so fast that the time window is getting increasingly shorter. Data will increase exponentially over the next few years as everything gets its own little chip and starts talking to the internet. But what I realised some time ago is that not only is technology changing, but people are changing too. Let me tell you the story here of how the world is changing, how consumers are interacting differently with each other and with brands, and what you in business should be doing in the face of all this disruption.